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Marketing is one of the most exciting fields today. Budgets for this function in any size organization have traditionally been a large percentage of the overall budget, and small businesses with limited budgets were clearly at a disadvantage. Content marketing on the web promises to alter some of the traditional notions of the strategies and costs, and the trend is clearly in the direction of reduced cost, except for those larger organizations that choose to maintain a large television and radio marketing presence.
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Marketing Dissertation Titles
Contemporary marketing dissertations, if intended to be relevant and provide solid data on the success of strategies will, by necessity, focus on Internet marketing phenomena. While in the past, dissertations in this field were primarily quantitative, the trend now is toward a combination of quantitative and qualitative studies, still within the framework of the professional dissertation structure. The following are examples of marketing dissertation titles that lend themselves to quantitative and qualitative studies:
- The Cheapest Advertising: Using Consumers as Content Marketing Tools
- Marketing to Generation C: the Demand for Socially Conscious Companies, and the Resultant Increase in Sales of Those Companies That Embrace Causes
- Branding: Using Social Media to Spread Brand Awareness – a Case Study
- Global Marketing Strategies: Receptivity of Marketing Campaigns by Different Cultures – The Case of Coca-Cola
- The Ethics of Marketing Strategies: Co-relation Between Placement of Fast Food Restaurants around Schools and Obesity
- Consumer Psychology: The Success of the Cycle of Web-Based Consumers from Emotion to Logic and Back to Emotion Again – Data on Conversion Rates
- Web Design As a Marketing Tool: A Quantitative Study of the Use of A/B Testing to Increase Conversions
- Developing Customer Relationships: A Study of the Use of Social Media for Relationship-Building – the Case of Starbucks
- Content Marketing: A Quantitative Study of the Impact of Business Blogs on Increased Sales
- Consumer Behavior: Tracking Behavior Through the Use of Analytics Tools to Increase Conversions – 3 Success Stories
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- Number of page 14
- Urgency 14 days
- Academic level Master`s
- Subject area IT & Technology